Bob Haberfield

On getting attention: Politics is a very good way to do it, as I inadvertently discovered last Friday, but only to the degree one is comfortable with simplicity.

On keeping attention: I hear so many creatives complain about abandonment. If people unsubscribe or stop following you, let them go. Be glad they are gone. They were a lie. They were never going to buy your thing. Focus exclusively on those who will.

art by Bob Haberfield